Brand
Build a standout Brand That Attracts die-hard fans
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Your brand is your promise to your guests, and at Odyssey, we specialize in creating authentic, memorable wellness brands that resonate deeply with your customers. Together, we'll help you to create a vision for your brand and alchemize key ingredients to craft a compelling brand story, share it with your audience and build unshakeable brand loyalty through stellar guest experience.
Our brand services
01
Brand Creation & Positioning
With Odyssey's expertise, we create your unique value proposition to stand out in any competitive market. We specialize in bringing your brand vision to life in a way that sparks curiosity and engagement with your customers by distilling your brand's vision, mission and values. With our deep market knowledge, we help you to get clear on your ideal client and target audience.
02
Visual Identity
Design logo, color palette, and taglines that reflect your mission and values and embody your brand's unique essence in a powerful and lasting way. Get recognized fast with visual components that resonate.
03
Storytelling and Messaging
Having established your brand essence and visual identity, we then craft compelling narratives that connect emotionally with your target audience and build unshakeable brand loyalty.
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Unique Top-line
Brand Copy
Using your brand vision, mission, values and messaging, we evolve your storytelling into elegant topline brand copy that you can use across your channels and communication.
Press Relations - Strategy
Create a strong press strategy to target growth markets in unique and meaningful ways that drive results for minimum output.
We'll optimize your budget to create press opportunities across your desired mediums: print (think news, magazines, events, promotions, billboards, flyers and creative collateral) and digital, (blogs, influencer partnerships, industry collaborations) to link your marketing and press strategies and curate a media avalanche to get your brand and business on the map.
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Press Relations- Implementation
Watch your brand skyrocket to a leading destination through your customized multiple channel strategy including localized or global print and digital media with our global press expertise.
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Community Presence & Partnership Development
Together, we help you to create a community strategy that localizes your business, building collaborations with local artisans and wellness experts to enrich guest experiences. Customize offerings to align with local traditions, enhancing authenticity.
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Tailored
Programming
Whatever your products/services, we embed your brand in the community. We'll design localized activities that resonate with your audience and connect your brand to your environment, supporting sustainable business practices to help you emerge as a market leader in sustainable business.
A Modern Solution for Modern Companies
In today's market, brand and product differentiation isn't an option — it's a necessity. But you need a sustainable strategy for the kind of leading business you want your brand to be known for.
Odyssey is your secret weapon, an extension of your team. Capitalize on our market expertise to carve out your unique strategy, optimize your business operations with our blueprint and build your brand to world-class standards.
Let's work together
"Working with Erin gives our team amazing guidance before embarking on the work-week ahead.
Running sessions virtually can't be easy, but they work perfectly for us, which is a credit to her skills at engaging people remotely."
— Rosie, london UK
“Erin was an amazing addition to our business.
She efficiently drove the recruitment process for critical roles in our stores and effectively screened many candidates for us. The candidates she recommended were high quality and a great fit for our company culture. I learned a lot from spending time with Erin in the field. She is a natural and inspiring connector, and a great individual to work with."
— Erica price
lululemon
How Works
Action + Implementation
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Initial Consultation
We begin with a personalized consultation to understand your goals, challenges, and opportunities. This collaborative session helps us identify key areas for improvement and set clear objectives.
Research + Strategy
Our team conducts a thorough analysis of your business landscape, including market trends, competitor positioning, and internal operations. Using this data, we craft a customized strategy that aligns with your vision and ensures measurable results.
Deliverables
We provide clear, actionable deliverables, including reports, strategic roadmaps, and implementation plans for each of your business goals. Each deliverable is designed to empower you to make informed decisions and drive meaningful change.
Ongoing Support
Our partnership doesn't end with delivery. We offer continuous support to ensure the successful implementation of strategies and provide periodic reviews to optimize performance as your business evolves.
Our team goes beyond strategy by actively assisting with the implementation of plans. We offer on-site support to ensure smooth execution, including hands-on assistance, staff training, and operational setup to get your business running effectively and efficiently.
Whether you're looking to refine your business strategy, tackle complex challenges, or unlock new growth opportunities, Odyssey is here to guide you every step of the way.
Schedule your free consultation today and take a deep breath as we look after the rest for you.
At Odyssey, we specialize in providing comprehensive consulting services designed to empower your business with actionable insights and sustainable growth.
From your initial consultation to ongoing support, we ensure every step is tailored to meet your unique needs.
Ermina built her team culture at fandom
“Workshops with Erin were great experience for our team.
I learnt how to get rid of stress, how to properly breathe and the most important I learnt o lot of new things about myself. "
Anna mastered mindful leadership
“Erin is a very positive and caring person who guides you in creating transformational results.
Her non-judgmental nature and patience makes you feel heard as you take a step back from everyday stress and sets an example for mindful leadership.
lauren experienced the odyssey difference
“I love that Erin is so honest with recognising emotions.
She promotes positive and healthy discussions around the team and also awareness of how we are all feeling. Having her creates a really nice atmosphere and shows that, despite the work stress and important clients and projects, we are all just people! Her sessions help me feel present at work and happy with my life.
